Passionate Web Design

Making an emotional connection with someone who visits your web site is not easy. You must do two things to make that possible. First, you must have a passion for what you do. That should be obvious in the web design, and in the message your content conveys. People look for expertise, and a willingness to share information. Also, the web design must convey a sense of warmth and human feeling. Like a good host, it must invite the viewer to stay and browse.  The colors, the selection of images, all play a critical role in conveying your sense of warmth and passion.

Secondly, you must understand the emotions of your customer. Emotions play a critical element in every buying decision. It is not enough to inform. You must tap into the emotional yearnings that come with all important buying decisions. Vacation travel is an emotion charged buying decision. Many travel for adventure, relaxation or romance. Are those emotional yearnings taken into consideration in the web design? Like good conversation, good web design both informs and touches the heart.

One of the most effective means for conveying a sense of emotion in web design is through the use of color. Color has a vocabulary. It can suggest warmth or coolness, excitement or calm. A good web designer chooses his colors to fit the mood of the web site’s message.

Secondly, the images chosen by the designer can invite, relax or encourage. Can your reader place themselves in the settings portrayed in your web design? Above all, the web design must be hospitable, inviting the viewer into each page of your site. If this is done well, they form an emotional attachment to your web site. As a result, they are much more likely to choose your product or service.

At newark1.com, we create web design with passion. Can we help you to engage more fully with potential online customers? Please contact us for your business-to-consumer web design needs.

The image above shows five pages from a travel web design featured in my web design portfolio.

-Donald Peterson, Newark1 Web Design Studio

Tags: web designers